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Win Gold in Marketing with Olympics-Inspired Branding

Who are the biggest winners so far at the 2016 Olympic Games in Rio de Janeiro? Simone Biles might come to mind. Her outstanding performances on behalf of the US gymnastic team are launching her to stardom.

Simone may be doing well for herself, but she’s not among the top contenders.

The biggest Olympic winners are names you’ve known far longer than hers: names like Pantene, Kellogg’s and Under Armor. Watch them stick the landing right alongside Ms. Biles again and again.

Don’t be surprised if you find yourself mysteriously thinking about gymnastics during your morning routine, or vice versa; yes, the Olympics are on, but don’t you need to run out and get more shampoo, cereal and deodorant?

“Yes, I do!” says, like, a billion people all at once.

WE CAN’T ALL ADVERTISE AT THE OLYMPICS, BUT …

What we’re talking about here is visibility when you can get the most out of it. Grand openings, open houses, ribbon cuttings, fundraisers – any special event that gets lots of people at once to come to you is an opportunity to make a vivid impression.

If they had the opportunity and budget we’re positive Pantene would blanket the entire arena floor with an ad every time stars like Simone start their routines. They have to settle for a logo on the barrier at the edge of the floor.

Seems like an even trade for a worldwide broadcast … but you can do even better.

THE POWER OF WALL WRAPS + SPECIAL EVENTS

Large scale imagery captures the eye and latches onto memory like nothing else. If you can immerse your audience in a branded environment you’ve done more than shown them a logo; you’ve given them a sensory experience.

If you associate that experience with a fun and exciting event, you further seal your identity in your visitor’s mind.

… + MEDIA = A GOLD MEDAL WIN

The perfect formula for maximizing brand impact through special events is a memorable environment, a memorable event and as much media attention as you can get. These days we can all be our own media through online social channels (Facebook), but traditional media still draws a significant audience.

Imagine the return on investment from a wall wrap that your guests see in person, the Chamber of Commerce photographs, you share via social media … and your local newspaper and (fingers crossed) television stations capture in photographs and video.

YOUR FIRST STEP INTO THE ARENA

Depending on your business, the event and your level of media savviness this could be a reality. The first step toward making this Olympic-esque dream a reality is easy.

Contact Starocket Media today to learn about creating visual impact in your lobby, offices or sales floor the sticks the landing every time.