Do you need a marketing upgrade or a complete makeover?
We will put a plan together to make your new image come to life. We will work together from beginning to end. Managing large graphics projects can be a pain and you don’t have the time. This is our expertise. Let us handle the design, coordinate production, shipping, and schedule installations for you. We can play as small or as large of a role as you need. Whether you’ve got one store or sites all over the country, we can handle your project with ease.
Items to consider when (re)branding:
A badly managed brand implementation is like a bottomless money pit.
Before you start, an analysis of the visual, organizational, and financial impacts of the implementation is essential. Incorporate centralized tracking of all costs to ensure that there are no nasty surprises, for you or the stakeholders.
Project planning is crucial
Given the scale of work, it is necessary to prioritize where and how efforts should be concentrated in order to ensure individual business units know exactly how to approach rebranding. Realistic targets, backed by practical and technical knowledge, need to be set in order to push the brand implementation through.
The design stage is the least expensive but most glamorous aspect of a (re)branding process.
As a result it receives the most attention from senior management despite the fact that the real challenge, and cost, comes down to implementation. In our experience, the ratio between the expenditures for branding consultants and design compared to the cost for implementation could be 1:20, depending on the size and complexity of the organization. Momentum is easily lost when the sheer scale of work required becomes apparent; therefore, it is vital that senior management remain involved right up until the last sign is installed. Otherwise, the program will lose focus.
The integrity of the design must be protected by implementing a consistent and manageable image.
Impractical designs are harder and more expensive to implement, so the design stage must be guided by practical advice. Don’t forget to set up a thorough design briefing, which includes aesthetic, communicative, technical and legal requirements.
Translate the basic design to designs for different brand touchpoints like signage, vehicles, stationery, and apparel.
Make prototypes before the real implementation. What looks good on a piece of paper may not look the same on top of a 20-story building.
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