We frequently have people come to us with a design they want incorporated into signs, vehicle wraps, wall wraps, etc. That’s fine. We will work with what you have.
Sometimes, though, we really wish you would have started with us. Here are some of the frequent reasons why.
- The design was done well, but with the wrong use in mind.
Some designs ideal for small, 2-D print jobs might not look right wrapped around a three-dimensional object, like a car. Imagine a long plunger running lengthwise, for example. Now curve it around the rear end of a plumber’s service van. Unless you want it to look bent on purpose, the design has to be adapted or redrawn.
- The design is terrible or ineffective.
This is about more than aesthetics. It’s about psychology. We want the viewer to be able to quickly interpret the message and feel compelled to take action. It won’t be effective if the colors are too busy, the text is too ornate, the font sizes are too varied, etc. If your design is so puzzling the viewer needs to stare it for an hour to make sense of it, it should be in a museum, not on a sign.
- You’ll spend less doing it all in one place.
You will spend more on hiring a consultant or artist solely to design your marketing materials. They will need the effort to be worth their time. With us, the implementation is where our primary cost is, so project planning is a value added.
Of course, if you want to work with your own designer, that’s fine. All we ask is that you contact us first so we can collaborate with you and the artist on the project. Rebranding is a lot of work. Let us help you end up with the best possible product so you won’t have to do it again anytime soon!
