The day after Thanksgiving, Black Friday used to be the day virtually every major retailer waited for all year long. It was a chance to get their balance sheets out of the red and into the black on the biggest shopping day of them all.

Trends have changed in recent years. Small Business Saturday encourages shoppers to wait a day and head downtown instead of out to big box stores. Cyber Monday has perhaps surpassed Black Friday, as a Google search for the term will bring up pages of online deals. We now have Giving Tuesday as well, encouraging a different kind of transaction: dollars not for products, but for causes.

One thing hasn’t changed, however. The holiday season is still a time when money moves. Whether you are a big business marketer, small business owner or nonprofit development officer, you need to be prepared to compete for eyeballs and wallets.

Imagine your message unified across not only your business cards and apparel, signs and banners, vehicles and public-facing walls … or maybe something you haven’t even thought of yet.

Did you know the Outdoor Advertising Association of America lists 33 different types of OOH (out of home) advertising formats? Some of these are formats we can’t really do here … or can we?

• Airborne – if you have the aircraft, we can get you the banner material that will stand up to a beating!
• Bicycles – if we can wrap a car, why not a bike?
• Fully wrapped buses – if we can wrap a wall, why not a bus?
• Spectaculars – defined as “large and elaborate, non-standard structures”, imagine the possibilities!

We love to be challenged, especially at a time of year when it’s so important to be ready to compete. Black Friday is only the beginning, setting the tone for the next 364 days … how tall do you want to be standing this time next year?