The purpose of advertising is to create visibility, generate business and make money, right?

Out-of-home (OOH) advertising is a proven way to create visibility and sales leads, right?

So why doesn’t every business have an OOH strategy?

Because anything of value isn’t free. Small businesses need to establish a robust marketing budget before they can invest in high-visibility advertising tools. We know that lacking such a budget is a difficulty for our small business clients because we hear it all the time.

For so many small business owners, lacking education on the value of OOH advertising isn’t the issue. Lacking capital is.

It’s maddening … you need to advertise to make money, but you can’t spend it before you have it. It’s a classic chicken and egg scenario.

There has to be an easy way to get what you need to become a highly-visible, profitable business. That is why we’ve partnered with Quick Spark Financial to offer an easy problem-solving process.

THE PROCESS

STEP 1 – Business owners come to us for solutions from vehicle wraps to graphics, wall wraps, signs and apparel. We give them a quote.

This is where we had to make concessions in the past; either the client lacking capital had to reduce the investment below what is needed or delay the purchase. Either way, the client lost money from the reduced or delayed revenue potential of having a strong OOH presence.

STEP 2 – Now we can direct the client to our 30-second online financing application. Upon approval we move forward with equipping the business with all needed materials and services. As equipment cost the purchase is 100% tax deductible.

STEP 3 – Here’s the best part … these one-time cost advertising products begin generating revenue immediately, essentially paying for themselves.

That’s like having a license to print money. Not a bad setup.

CONCLUSION

You know you need an out-of-home advertising strategy. Why not use the money that comes out of it to pay for it?

Any questions?